HBF and VenuesWest have recently announced that the naming rights agreements at HBF Stadium (Mount Claremont), which commenced in 2014, will come to their natural end. Please see below to see what this might mean to you.
Aside from the cessation of the discount for HBF members, there will be no other changes to the pricing of services, or the services provided, in relation to the renaming process.
All HBF member discounts will be honoured until 30 June 2024. From 1 July 2024 all new products purchased will align with normal venue pricing.
We are currently in the process of commencing upgrading our membership keys in the coming year. Members will receive their new keys in due course, but this will be unrelated to the renaming process.
No. However, as stated above, if you chose to extend your membership the prices will align with normal venue pricing.
All existing fixed term memberships will have the discount price honoured until 30 June 2024. After this date, pricing for any new or existing memberships will align with normal venue pricing.
HBF Stadium and HBF Arena will embrace new identities following the conclusion of the naming rights agreement with HBF. VenuesWest is excited to explore opportunities for the future naming of these high profile, high visitation venues.
VenuesWest understands that these situations arise during a naming transition and as such, will not require any reproduction of collateral.
A transition period will be in place at both venues which may see the brand of ‘HBF’ remain in situ, allowing time for VenuesWest to explore the market and plan for an exciting rebrand.
